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McDonald's kiosks useless to 70 percent of customers, analyst says

McDonald's self-service kiosks are only useful to 30 percent of customers, according to a report.

August 31, 2015

Recently, McDonald's deployed self-service kiosks known as "Create Your Own Taste" in many of its franchisees. However, its advantages are limited, according to a report by Fortune, as 70 percent of all sales come from the drive-in, not inside.

In addition, the kiosks cost each franchisee between $120,000 and $160,000, according to the report. The self-service kiosks are only accessible to customers from inside the restaurant.

"The reality is that it doesn't apply to the 70 percent of customers that choose the drive-thru," said Richard Adams, former McDonald's franchisee and current president of Franchise Equity Group. "I think this is more a stunt to appeal Wall Street investors instead of being practical for the restaurant operator."