Feb. 13, 2017
Big Mac lovers who visited a McDonald's eatery in Boston's Kenmore Square recently were able to bypass the counter and instead head straight to an automated teller machine that dispensed two new versions of the signature sandwich, along with the original, according to USA Today. All were free.
The promotion was intended to put a spotlight on McDonald's new single-patty Mac Jr., and the Grand Mac with plus-sized patties. The sandwiches, which will be on menus for a limited time, were available through the ATM just in time for the lunch rush.
To get a Mac Jr. or a Grand Mac — both new sizes — customers needed to enter their Twitter handles on the machine’s touchscreen, according to The Boston Globe. The machine generated a tweet from their personal account that reads: "Check out the new Big Mac."
Beyond highlighting new variations of the Big Mac, the McDonald's ATM that debuted in Boston also focused attention on the role automation might play in food service going forward.
Vincent Spadea, McDonald’s owner and operator in the Boston region, downplayed the idea that the ATM signals a new direction for the restaurant chain.
This was purely a fun, one-day activation to generate excitement around the new Big Mac options, he said, and not a move towards automation.