News

Matalan store in UK using ProTouch kiosks for multichannel selling

November 18, 2010

Surrey, United Kingdom-based ProTouch Manufacturing announced that it is providing its self-service EPoS kiosk to Matalan, a clothing and homeware retailer, as Matalan pilots multichannel in-store retailing.

The pilot is being deployed in Matalan’s new High Wycombe store to provide an additional means for customers to purchase products and services across the entire Matalan range. 

ProTouch reported that Matalan was looking to provide in-store access to their entire product range including the extended lines that can only be found online. By incorporating transactional kiosks it was able to display products that cannot currently be found in-store. The kiosks also accommodate customers without Internet access and enhance the shopping experience of customers who come to the store. This will allow Matalan to drive incremental revenues in-store by increasing average basket size and cross/up selling.

Protouch says it is providing hardware, software and a managed service with support and maintenance. Matalan elected for Xen X4 kiosks featuring a keyboard and 80mm receipt printers running a secure browser version of their website. Customers browse the website as they would at home, then add their desired items to basket and proceed to check out where they can pay and arrange in-store collection or delivery.

“We are always looking to improve our customer’s shopping experience, by giving in store shoppers the option to buy from our online range, they benefit by getting new products sooner, and also by being able to select from our full range. We recognise a shift in our customers shopping behaviour, and are looking to use technology to service customer requirements however they wish to engage with us,” said Ross Williams, Matalan Ecommerce trading manager.