News

Many Asia Pacific consumers still prefer 'visit, touch, feel, buy' to kiosks

October 1, 2010

While there have been press reports of the popularity of kiosks and mobile shopping in the Asia Pacific region, many consumers there still follow the traditional shopping model of 'visit-touch-feel-buy,' according to two marketing scholars in a think piece that ran in the Hindu Business Line, a business paper in India.

In India, kiosk shopping hasn’t caught on in cosmetics, footwear or optical accessories. And in Japan the Shiseido firm has seen mixed results with a kiosk designed to meet a shopper’s individual preferences.

Marketers need to understand consumer behavior triggers before they can develop marketing opportunities in the evolving and growing self-service channel environment, the authors write.