News

Kodak makes it easier for consumers to print digital pictures

June 23, 2004

ROCHESTER, N.Y. - Kodak is helping consumers by offering solutions to their digital printing questions and expanding the availability of KODAK Picture Maker digital print kiosks, according to a company news release. "More and more families are using digital cameras to archive memories, and in turn, we are beginning to see a surge in the demand to print physical pictures," said Scott Auer, Vice President, Retail Imaging, US, Digital & Film Imaging Systems, Kodak. "Kodak has heard from consumers that while they love the digital photography experience, what they really miss are their pictures. And we are making it easier for consumers to print high quality pictures on their own terms." Kodak is putting the control in consumers' hands with KODAK Picture Maker digital print kiosks. These kiosks are designed to print high quality prints and are equipped with state-of-the-art KODAK PERFECT TOUCH digital processing that enables consumers to get pictures with sharp details and vibrant colors they can be proud to share and display in their homes. According to the release, in the June 2004 issue of Good Housekeeping, the Good Housekeeping Institute reported that, in tests, print quality from the KODAK Picture Maker digital print kiosks was superior to that of its chief competitor. "Kodak wants to make printing in any environment as easy as possible," said Auer. "A significant amount of consumers are looking for digital printing solutions at retail offering immediate satisfaction in viewing and printing pictures, control over the quantity of pictures printed and the price you are willing to spend on prints, and mirrors the behavior of consumers taking their film to a retail location for processing." Accoring to the release, by expanding the availability of KODAK Picture Maker digital print kiosks by 75 percent this year, Kodak will offer the most widely available network of digital printing kiosks.

To help consumers locate the nearest retail location that offers KODAK Picture Maker digital print kiosks, the company has launched a dealer locator tool on its Web site .