News

Kiosks aid shopping, add premium value

November 30, 2005

DMNews: Kiosks in retail stores not only help customers find what they need and integrate multiple shopping channels, they also allow retailers to turn everyday purchases into premium experiences. For instance, the "build-your-own Hot Wheels" kiosk at FAO Schwarz, designed by Planar Systems, "lets the company charge $20 for a car instead of $5. Plus, Mattel gets more space for its brand and has more control over the message."

Read more