KFC to launch 5,000 kiosks with facial recognition to predict customers' orders in China

 
Jan. 27, 2017

A KFC restaurant in Beijing now boasts a kiosk tapping facial recognition software to predict what a customer might order, according to Natural News. The company plans to roll out the technology to 5,000 stores in China.

The brand partnered with tech firm Baidu, often viewed as the Google equivalent in China, to develop the software for what is described as the country's first "smart" restaurant.

The AI system, which is voluntary and can be overridden if a customer wants to partake of other menu items, makes recommendations based on a customer's age, gender and mood. The kiosk then stores the information.

Customers can pay with their smartphone and pick up the order at the counter.

 


Topics: Asia & Pacific Rim, Customer Experience, Digital Signage, Interactive / Touchscreen, Restaurants


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