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IZ-ON Media partners with HealthCENTER Kiosk Network for digtial signage ad sales

May 13, 2013

IZ-ON Media (formerly known as Premier Retail Networks, or PRN), a Technicolor company and a global provider of digital place-based media sales and services, and Stayhealthy Inc., a provider of health screening kiosks, recently announced a multiyear agreement making IZ-ON Media the exclusive advertising sales, content and programming representative for the Stayhealthy HealthCENTER Kiosk Network.

The Stayhealthy network is currently located in nearly 2,000 Kroger in-store pharmacies nationwide. The agreement, effective immediately, creates an advertising convergence between health and wellness and grocery and extends the IZ-ON Media advertising footprint and portfolio of networks, which includes mass retail, club, convenience and quick-service restaurants in the top DMAs. The agreement also covers all future expansion of the Stayhealthy HealthCENTER Kiosk Network to be followed with other major retail chains.

At a time when access to affordable healthcare remains a challenge for a large portion of the population, the proliferation of Stayhealthy's health screening kiosks offers another avenue for people to measure, monitor and improve their overall well-being. The FDA-cleared Stayhealthy HealthCENTER Kiosks are strategically located in the waiting areas of in-store pharmacies within grocery and retail venues. The self-service kiosks offer convenient, easy-to-use, clinical-grade health screenings.

Consumers can measure key health indicators including blood pressure, heart rate, total body weight, total body composition (lean mass, body fat and hydration index), vision (color blindness) and BMI, as well as have the ability to upload personal blood glucose meter readings and actively monitor data to track their personal results over time to assist in improving health. Users may also register at the kiosk and receive access to their own personal, Stayhealthy HIPAA-compliant online health record account (Stayhealthy Dashboard) to automatically track and monitor their results from home, the office, or from any Web access location, 24/7. The Stayhealthy HealthCENTER Kiosk includes privacy panels and is compliant with the Americans with Disabilities Act.

The health screening kiosks' large display screens attract and entice shoppers, while the touchscreens provide significant one-on-one dwell time as hyper-engaged consumers participate in the interactive health screening process. This one-to-one interaction provides advertisers a prime vehicle to build trusting relationships with highly targeted health-conscious consumers while they actively participate in health monitoring activities, the companies said.

"We are proud to partner with Stayhealthy and offer brands new opportunities to integrate their marketing messages into cutting-edge technology that provides consumers a valuable, free and easy way to monitor and improve their health," said Ahmad Ouri, IZ-ON Media's CEO. "Expanding into health and wellness — a critical concern for Americans — is a key pillar in our growth strategy which enables us to engage with a whole new set of marketers."

Stayhealthy, Inc. CEO John Collins said his firm is "excited" to team with IZ-ON Media, which provides expertise in consultative advertising sales, award-winning content production and large-scale in-store operations. 

"[That] lays a solid foundation of success for the Stayhealthy HealthCENTER Kiosk Network," he said. "IZ-ON Media is integral to future rollouts across additional retail venues and other business sectors."

Read more about digital signage advertising.