News

Interactive digital signage kiosk screens hitting electronic music festival circuit

June 16, 2014

Chicago-based SFX Entertainment, a producer of live events and digital entertainment content for the electronic music industry, has partnered with Chicago-based Elevate Digital to bring interactive screen technology to electronic music festivals.

As part of the agreement, Elevate Digital deployed its interactive, multitouch displays at React Presents’ Spring Awakening Music Festival at Chicago’s Soldier Field on June 13–15. Elevate Digital and SFX plan to take the interactive displays to additional electronic dance music festivals across the U.S. this summer.

The displays are configured to allow sponsors to play videos, brand the exterior of the unit, sponsor applications and create customized content. Interactive sponsor opportunities include a “selfie” photo feature and informational event apps. The selfies have a branded frame that fans can share via email or Facebook.

"Fans will be able to share everything from photographs to music to other surprises with their friends everywhere," Chris Stephenson, SFX Entertainment’s CMO, said in a statement.

The sharing feature creates added value for festival sponsors, extending the messaging beyond the point of contact, Elevate Digital said.

The interactive devices will hand off information to fans via mobile, email and social media. They will also showcase after-party events and allow fans to take the location, time and details of the events with them on their personal mobile device.

“By bringing interactive digital technology and connective messaging to high-profile events and partnering with SFX Entertainment, we’re able to enhance the festival experience through multisensory engagement,” George Burciaga, Elevate Digital’s CEO and founder, said in a statement. “This partnership will demonstrate how Elevate helps achieve engagement goals for partners and sponsors.”

Elevate Digital also has partnerships with Caesars Entertainment, Simon Malls, Garrett Popcorn and BMO Harris Bank.