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GlobalShop: Interactive mannequin stops traffic with projection technology
March 19, 2008 by James Bickers — Editor, Networld Alliance
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ClaudeCHICAGO - One of the most eye-catching retail applications unveiled at this week's GlobalShop expo was tucked in the back of the Epson booth.
A nude mannequin stood against a black backdrop; about 15 feet away, a touchscreen kiosk showed a variety of clothing and accessory choices. When the user selects a shirt or dress or necklace, they are then presented with a variety of colors — and once a color is selected, that item is projected onto the mannequin.
With just a few more touches of the screen, shoppers can "try on" any number of combinations of products, colors and styles.
Watch this site in the coming days for a full wrap-up of GlobalShop 2008, and a slide show of photography from the show floor.
About James Bickers
James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.
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