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James Bickers

James Bickers

James Bickers is the former senior editor of Retail Customer Experience, and also manages webinars for Networld Media Group. He has more than 20 years experience as a journalist and innovative content strategist, with publication credits in national, international and regional publications.

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Recent Contributions


Apple unveils Apple Pay mobile wallet at iPhone launch event

by James Bickers — Editor, Networld Alliance

Apple Pay, which is set to launch in the U.S. in October, uses a secure element in the phone to store card information. It eliminates the need for a mag…

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Netflix to split into two separate companies. Wait, what?

by James Bickers — Editor, Networld Alliance

I awoke this morning to a friendly, "personal" email from Reed Hastings, the co-founder and CEO of Netflix. "I messed up. I owe you an explanation," he says…

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NCR's 'c-tailing' (r)evolution

by James Bickers — Editor, Networld Alliance

The company's new approach is as much a philosophy of retail as it is a suite of hardware and software.

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In-Store Marketing Expo 09: Bringing life to the point of purchase

by James Bickers — Editor, Networld Alliance

Making POP more interactive and engaging was a big focus in the event's exhibit hall.

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Swine flu and self-service: Tips for protecting your customers and staff

by James Bickers — Editor, Networld Alliance

The current scare underscores the need for a solid cleaning strategy — and good communication with customers.

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Microsoft's Retail Experience Center: It's all about connectedness

by James Bickers — Editor, Networld Alliance

The Redmond giant's retail test lab focuses on connecting all the moving parts of a retail enterprise, right down to the customer level.

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GlobalShop 2009: Optimism and strength

by James Bickers — Editor, Networld Alliance

Despite the economic chill in the air, attendees and exhibitors made last week's tradeshow a success in the eyes of its organizers.

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U*tique upgrades vending to a luxury experience

by James Bickers — Editor, Networld Alliance

High-end brands, choreographed lighting set new robotic shop apart from other vending machines.

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Globalshop 2009: The changing face of in-store marketing

by James Bickers — Editor, Networld Alliance

Next month's event will focus heavily on new trends in fixtures, screens and the store as media marketplace.

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NRF Sonic Bar shows how self-service kiosks can draw customers

by James Bickers — Editor, Networld Alliance

The high-concept concept store gave attendees a taste of retail's future – one that is available today.  

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