News

Furniture store kiosks join the showrooming fight

September 24, 2012

In an attempt to cut the effects of showrooming, two companies have partnered to create a line of kiosks for retail environments, according to a recent announcement.

Kentucky-based Eyeconic and North Carolina-based GET Interactive have already implemented the kiosks in furniture stores, with plans to announce other users at the winter Las Vegas Market.

The kiosks will attempt to drive sales by offering more product choices through the kiosk catalogue, incorporating third-party technology like room planners and fabric drapery capabilities to allow consumers to customize products. The system can process credit applications and tell consumers, and the store, how much credit they have to spend. Kiosks also allow consumers to swipe a card, make a purchase and schedule delivery, the announcement said.

The kiosks can also push products that a manufacturer aggressively wants to promote and provide analytics and tracking.

"This is a broad-based integrated solution," said Rick Harrison, CEO of GET Interactive. "The brand can tell the story, the retailer can tell his story, it can take place there on the screen. Consumers can design their own products and schedule delivery, and a transaction can take place right there on the screen."

Read more about retail kiosks.