News

Frank Mayer re-brands to reflect corporate identity

January 16, 2012

Frank Mayer and Associates Inc. announced today that it will start the New Year by unveiling a new look for its corporate identity.

The changes include a new corporate logo, redesigned company website and overall re-branding effort. The newlydesigned logo features softer lines, typeface and style to appeal across all client demographics. The overall look reflects today's Frank Mayer and Associates, "a client-driven, creative, responsive and thorough organization that continues to expand its presence in the retail marketplace," according to today's announcement.

"We are updating our visual identity to meet the rapidly changing face of retail and our entry in new markets. Our strong client-focused commitment remains the same, having consistently delivered successful results throughout our 80 year history," said the company's third-generation president, Mike Mayer.

The company website, www.frankmayer.com, will go live today and the new logo will be applied on all corporate and marketing identity materials. This process included a review of comments clients have used to describe Frank Mayer and Associates. Rising to the top of the list, according to the company, were three words: creative, responsive and thorough. These words have been incorporated into a theme line for the new logo, and will also be featured in various company branding statements and applications.

In addition, Frank Mayer and Associates said it will continue to research, develop and provide the industry with a variety of white papers and articles dealing with current subjects and make them available at no cost on the new website as well as through their online trade media advertising.

Frank Mayer and Associates Inc. is a creative point-of-purchase display, in-store merchandising, interactive and promotional marketing company. Founded in 1931, Frank Mayer and Associates' headquarters are located in the Milwaukee area with additional sales offices in the U.S.

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