News

Foot Locker opens NYC Power Store with 'NikePlus' immersive shopping experiences

August 30, 2019

Foot Locker recently held the grand opening of its Power Store in the Washington Heights section of New York City which features immersive shopping experiences, including an activation space on the second floor, according to a press release.

In-store experiences include a NikePlus "Unlock Box" and a first-of-its-kind NikePlus "Shoecase." The "Unlock Box" will serve as a vending machine where members can unlock free limited-edition items, while the "Shoecase" will provide members with early access to sneaker releases.

The 9,000-square-foot store is the first among Foot Locker stores to showcase Nike App at Retail digital technology, bringing consumers digitally-led experiences and services in-store through the Nike App at Retail. The Nike App at Retail provides personalized content, exclusive access to products, and services like Nike Scan to learn and check inventory, and reserve online and pickup in-store.

The Washington Heights store will provide shopping for men, women and kids, from footwear to apparel and accessories from top athletic brands including Nike, Jordan, Converse, Adidas, Puma and more.  

"By partnering with Nike, we're able to offer our customers a seamless and friction-less retail experience that will serve and engage the Washington Heights community beyond traditional brick and mortar capabilities," Frank Bracken, vice president and general manager, Foot Locker & Kids Foot Locker US, said in the press release.

Foot Locker currently operates Power Stores in Detroit, Philadelphia, London, Liverpool and Hong Kong and is expected to open more than a dozen new Power Store locations across its family of brands in 2019. 

Image courtesy of Foot Locker.