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Fendi installs luxury handbag vending, reaches out to millennials

July 16, 2014

Italian fashion house Fendi has stationed luxury handbag-dispending vending kiosks at its new Soho location in New York, according to TimeOut. 

The machines were launched as a marketing effort designed to reach out to millennials, the article said. Fendi bags can be seen dangling from the machine's metal rings and are available for purchase.

The new location features #FENDISOHO hashtags signs throughout the shop, the article said, as another part of the effort to connect with millennials.