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Expansion plans have On The Go digital signage kiosks on the move in NYC Subway

New York City Subway riders will soon have more information at their fingertips, as the On The Go Travel Station network of interactive digital signage kiosks adds almost 200 units to its footprint, according to an announcement from MTA NYC Transit.

October 6, 2015

New York City Subway riders will soon have more information at their fingertips, as the On The Go Travel Station network of interactive digital signage kiosks expands to more subway stations across the sprawling network, according to an announcement from MTA NYC Transit.

MTA NYC Transit, which operates the subway and bus network in New York City, and its partners OutFront Media and Intersection (formerly Control Group) will add more of the digital screens as part of an extension of the current program. Originally due to expire at the end of 2015, the current licenses have been extended to Dec. 31, 2016.

To date, OutFront Media has installed 52 kiosks in 15 stations and Intersection has installed 93 Kiosks in 15 stations. Combined, these kiosks reach more than 1.5 million average weekday riders in Brooklyn, The Bronx, Manhattan and Queens, according to the announcement.

As part of this expansion, both OutFront and Intersection will add up to 90 more units each, bringing the potential total of machines up to 325 units from the current 145 units. As part of the program expansion, Intersection, OutFront Media and NYC Transit will work together to identify installation sites that would ultimately maintain current kiosk fleet distribution ratios while prioritizing installation sites where Transit Wireless has completed installation of its cellular and Wi-Fi network.

During this expansion, the parties will also work to refine the unique customer interface platforms, add new features, and explore the use of new interactive as well as mobile and other connective technologies, according to the announcement.

The On The Go Travel Station is designed to be a communications tool that provides NYC Transit subway customers with information about their complete trip, from trip planning, elevator and escalator status, train arrival information, bus arrival information, service status, and subway and neighborhood maps. The 47-inch interactive screen, which employs capacitive touch technology, is encased in a stainless steel kiosk located at subway station entrances, in station mezzanines and on platforms.

(Photo Credit: NYC Transit.)