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ESoles, Trek Bicycle partner on cycling-shoe kiosk
August 7, 2008
Phoenix Business Journal: ESoles Custom Footbeds of Scottsdale is partnering with Trek Bicycle Corp. of Wisconsin to launch a line of customized cycling footwear. Trek's Bontrager brand next week is expected to introduce cycling shoes with eSoles customizable footbeds, the two companies announced. ESoles' eFit footbed will be used in all Bontrager shoes and can be customized through a kiosk scanner designed to identify the need for specific inserts that will be available for an additional charge.
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