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Digital signage ad and vending kiosk firm joins DPAA

The Digital Place Based Advertising Association announced today that Vengo has signed on as the latest company to join the Association.

March 18, 2015

The Digital Place Based Advertising Association announced today that Vengo has signed on as the latest company to join the Association.

Vengo's flagship product is a vending machine that engages consumers at the point-of-purchase with interactive content and video advertising messages for brands available for purchase in the machine. Vengo's 21.5-inch HD touchscreen is intended to create awareness for the brands and then convert that awareness to trial and, ultimately, loyalty.

In addition to serving as an advertising and product sales vehicle, Vengo's vending machines' sleek six-inch depth creates retail in new locations, putting the products in the places where consumers live, work and play. Despite their slim profile, Vengo's digital machines hold 7-10 days of product.

"Vengo is coupling digital place based advertising with point-of-purchase to create an exciting solution for marketing products," said Barry Frey, president and CEO of the DPAA, in the announcement. "They exemplify the level of innovation that is a hallmark of the digital place-based media industry. We look forward to working closely with Vengo to provide them with the broad range of services and support that come with belonging to our organization."

Brian Shimmerlik, co-founder and CEO of Vengo, said, "We just attended our first DPAA member meeting and found it to be a valuable experience in terms of sharing industry insights and networking with our DPB colleagues. We plan to be active members of the DPAA and contribute to the continuing growth of the digital place based sector."