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DFW Airport lands North America’s only Pepsi #FUTBOLNOW interactive vending machine

May 15, 2014

Dallas/Fort Worth International Airport is hosting a Pepsi interactive vending machine at Terminal D as part of Pepsi’s 2014 football (read:soccer) marketing campaign. Until May 26, 2014, passengers will be able to display their soccer skills at the vending machine, using Microsoft Kinect technology, without needing to make a purchase.

The Pepsi Interactive Vending Machine at DFW Airport is one of only about 20 in the world, and the only one in North America.

Customers can create an avatar with their name and begin earning points immediately, which are based on their soccer skills. They can earn a free Pepsi, Diet Pepsi or Pepsi MAX by accruing 9,000 points on the machine. They also have the opportunity to enter their initials next to their final score, and they can upload photos of themselves showcasing their soccer skills using the hashtag #FutbolNow.

Throughout the interactive experience, fans are encouraged to keep a virtual football in the air for 30 seconds as they move through a series of skills challenges. Advanced players can earn bonus time and compete for "Hall of Fame" recognition at each interactive vending machine.