Where in the world is Craig Keefner? How about the Photo Marketing Association's show in Las Vegas. He roamed the floor in search of photo kiosks, and filed this report.
March 4, 2003
I started out in the large Fuji booth, near the show entrance. Fuji had 30 or so of the Aladdin Digital Photo Centers lined up on impressive displays. The first folks I ran into were Daniel Riso and Allen Bucholtz of Frank Mayer. Turns out that Frank Mayer did the all of the displays there and they were very clean, ergonomic and effective. The signage was easily reversible, and the entire Fuji booth was extremely well-done. Definitely a lot of green! The countertop version lists for $7,900 and accepts a range of digital media. There is a surfboard type and both of them print or connect to the Fuji mini-labs. Interested parties will want to check out the amount of customization that a retailer can pre-program (and actively program). There are 5,000 of these in the field right now (sans the enclosure and just tabletop). In editing, the overlays were very good and the text/phrases controls were excellent. Lots of templates. There is no POS built in but the new model will have a credit card reader and receipt printer. It uses a silver halide printpix printer and first print takes two minutes (and that is after warmup, I think). Fuji also showed a Digicam Picture Center 1000. There were about 10 units sitting on a half-moon display that Frank Mayer built and designed. It's a cool tabletop unit and it has seven oversized buttons for controls, so it wins the simplest user interface. The list price is $19,900 and the cost to retailers per print was around 29 cents. The spin is to sell a print for 50 cents and have a good margin. The unit is being piloted. I also liked the analog that the marketing folks used which is "Get your pictures the same way you get your cash." That may have been more true than I had guessed as the Marketing Director noticeably brightened when I mentioned that people like Loomis might be interested in new revenue opportunities along these lines. The M.D. said there was a lot he would sure like to say, but couldn't. For more information on this unit there is a nice pdf describing the entire system available. Click here for pdf. One of the nice touches to the Kodak booth (which was multi-stage and super large) was the informational terminals it had at traffic points. There was an offset large cube base with an "umbrella" or flange LCD touch panel. Very distinctive. Also I was surprised to find one of the sleek black Friendlyway info terminals in the Kodak booth. Some press releases associated with PMA and Kodak are Kodak Unveils New EasyShare Cameras, Docks and Enhanced Software - PMA 2003 and also Kodak Unveils Innovations to Captivate Consumers, Drive Growth; Industry Leader Introduces Array of 'Firsts' At Annual Photo Trade Show - PMA 2003 I have to say the floor-standing model had a few less than optimal finish details (space between panels and missing spacers) but turns out that they have a new configuration/enclosure which will be available in 30 days. They are squeezing another two inches in on the units. Horizon USA in Houston built these units. In the new config. Basically what happens is that you can take the TP110 ($11,000) and use it to build the standing unit. I liked the countertops. It holds 220 sheets of 4x6 and what I heard is that 80 percent of the time that is the choice. These units have added functions in remote monitoring which can be done with the units. Total cost for the largest unit is $14,500 and the cost per print is 28 cents. It also prints index prints (but only in tandem with single prints, not exclusively. Maybe in the next software...). The plan right now is to market these units as Olympus units since the Olympus name has so much value and is a camera company. I spoke with the Olympus marketing director and the units come with a three-year service warranty, and that's what Olympus believes will differentiate it from its competitors. AGFA has a big booth. Big print processors (and how about all those Elo touchscreens being used for the head unit?) The big unit is the d-scan.20. The Agfa Image Cube reads all commonly used data carriers (CompactFlash, SmartMedia, Multimedia Card (MMC), Memory Stick, Secure Digital Card (SD Card)). After compiling the order, customers can immediately use their data carriers again, as the images have been saved on the CD-ROM. Their e-BOX was really pretty nice as well. It has POS capabilities built right in (as many of them do.) We have a pdf on the Agfa products available here. and Here
The Sony PictureStation Digital Photofinishing System allows you to offer prints from a variety of digital media at a fraction of the cost of a digital Mini-lab. Create high quality pictures from Smartmedia, floppy disk, CD-ROM, Compact flashcard, PC card or Sony Memory Stick media. The PictureStation System allows your customers to create borderless prints in multiple sizes: 3-1/2" x 5", 4" x 6", 5" x 7" and 8" x 10" at lightning fast speed! A 4" x 6" high quality print in approximately 23 seconds! With the PictureStation System customers can see their pictures on the screen and print out the ones they want instantly. Because customers choose the images they want before they print, the price is what they expect, which leads to increased satisfaction and more repeat business.
Photo.Teller is the latest product created by the R&D team at Whitech Software Solutions. It has been specifically designed to provide photographic retailers a cost-effective way of accepting photographic work via a self-serve kiosk. Photo.Teller allows customers to drop off traditional film for development as well as negatives for reprints or enlargements. Photo.Teller also accepts a complete range of digital media and stores it in a simple to use file format ready for processing with any compatible digital printer. Visit their website for more information.
The only other notes I should make at this time is 1) the Snap It Digital folks were there which is the KIS Photo-Me Group with the DKS Customer Station and the Phot-Me Digital Booth. I wrote about them a year or so back when I saw them at the ATEI in London. Also I should comment concerning the entry of HP into the photofinishing world of digital stations and big minilab-type printers. They are going into the One Hour Custom Print market in a big way and I hope to have some pictures when I get back.
Craig |