News

Converge Retail updates kinetic retail display platform

June 26, 2019

Converge Retail has introduced its latest kinetic retail display platform designed to disrupt traditional retail by breaking down barriers most commonly associated with interactive in-store retail displays, according to a press release. Despite its small form factor, the system offers the same interactive experience as the larger-scale Converge platform, with analytics, reporting and dashboard access to give brands and retailers detailed insight into the customer journey.

"The Converge platform has evolved significantly in the past year based on input from dozens of retailers and millions of customer interactions," Paul Chapuis, CEO of Converge Retail, said in the release. "Removing cost and installation barriers as we have puts interactivity within reach of virtually any brand or retailer that wants to engage more deeply with their customers."  

The platform features laterally-sliding interactive tablets that move with the customers through their shopping journey and automatically serve up content with product education, specs, tutorials and reviews that allow for a more informed purchase decision. This ability to research and compare products available both in-store and online keeps customers in the retailer's ecosystem, whether the customer purchases a product off the shelf or makes an in-aisle purchase from the retailer's online inventory.

Converge is customizable and capable of displaying a variety of products, which is particularly relevant to product categories that benefit from richer education or that have higher price points, such as consumer tech, household goods and luxury categories. In addition, Converge can also be effective in selling items with configuration and customization options, such as furniture, automobiles and other large-scale items. The platform's small footprint makes it possible for independent retail stores, pop-up shops and other small-scale retail operations to maximize their limited space and create virtual showrooms to sell products of virtually any size.

The latest iteration of the Converge platform features a newly designed, flexible mounting system that integrates seamlessly with existing retail display fixtures. The modular rail system comes in 4-foot increments that work individually as end-caps, or join end-to-end to suit full-aisle runs of unlimited length. Retailers have the added flexibility of top-mounting the Converge display system, or mounting to the front or underside of existing retail fixtures. This level of configuration flexibility and the ability to easily refresh the assortment of products on display make Converge the ideal merchandising solution for retailers and brands alike.

The platform features a completely redesigned interface that makes it easier and more intuitive for customers to learn about the products on display. Tablet-based navigation delivers an interactive, informative shopping experience and makes it easier than ever for brands and retailers to create lasting customer engagement.

The platform has been updated with software that gives retailers and brands effective tools to measure and act on customer engagement:

• Salesforce integration enables a new scheduling functionality to automate follow-up with customers who engage with the platform.
• Analytics engine makes it possible to automatically generate and send customer engagement reports via email to key brand and retailer stakeholders.
• Customizable dashboard capabilities make it possible to display real-time customer engagement data; the retailer views information about the entire display, while brands view data pertaining only to their products.
• Bilingual support enables retailers to deliver content to customers in both English and Spanish.   

Picture courtesy of Converge Retail.