News

Burroughs, GetBranded partner on branding installation venture

November 8, 2013

GetBranded.com, a branding solutions provider, and Burroughs, an ATM maintenance and support provider, have teamed up to provide nationwide ATM and kiosk branding installation services. The partnership allows GetBranded.com to offer a turnkey, design-to-installation branding service.

"Now that we have partnered with Burroughs for installation services the loop is complete — custom design, model-specific graphic kits and installation," said GetBranded.com president Daniel Beavers in a news release. "Although our kits are easy to install, many ATM owners and operators simply don’t have the time or manpower to install their own kits."

Burroughs provides qualified technicians who know their way around ATMs and kiosks. That familiarity can be valuable, said Jeff Hauser, director of services channel and program management for Burroughs.

"Many times, branding kits include custom topper graphics or unique transaction screen graphics," he said. "[O]ur techs have the knowhow to install all aspects of these kits. It makes perfect sense that GetBranded.com partners with Burroughs for these services."

Industry statistics show that, depending upon location, branded ATMs perform an average of 20 percent to 40 percent more transactions than non-branded terminals, Beaver said.

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Burroughs, Inc.

As the largest independent services provider in North America, Burroughs delivers comprehensive lifecycle management for the full range of payment and transaction automation, unattended self-service technology, robotic automation systems, and other connected IoT devices through our integrated Burroughs Digital Platform.

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