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Best Buy rolls out hi-res listening stations

Best Buy has rolled out new Hi-Res Listening Stations, developed by Sony Electronics, to 80 of its home technology design stores, the Magnolia Design Center.

November 16, 2015

Best Buy has rolled out new Hi-Res Listening Stations, developed by Sony Electronics, to 80 of its home technology design stores, the Magnolia Design Center. The kiosk enables consumers to listen to hi-res music recordings on multiple Sony devices, according to a press release.

The kiosk is designed to provide music in almost every genre on Sony devices ranging from Walkman portable players, headphone amplifiers and music servers. Each kiosk is also equipped with an integrated tablet which provides information, discographies, video testimonials and promotional offers.

"Hi-Res Audio has received an overwhelmingly positive response from audiophiles everywhere and our partnership with Magnolia at Best Buy will enable the industry to deliver the hi-res message to a much broader audience," said Mike Fasulo, president and COO of Sony Electronics. "Sony is always striving to provide consumers with entertainment devices that meet virtually every lifestyle need and our unique collaboration with Magnolia at Best Buy is no exception."

HDtracks provided the music tracks for the kiosk, according to the release. "HDtracks, the leading source for true hi-res music downloads in the US, is thrilled to be working with Magnolia Design Centers and Sony to bring the hi-res listening experience to Magnolia's discerning customers," said Norman Chesky, president and co-founder of HDtracks. "This great sounding free sampler album and discount incentive offers bring additional value to every purchase and are a great way to showcase any hi-res audio device."

The Hi-Res Listening Station was launched at Best Buy's Magnolia Design Center in New York City.