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'HeroMirror' augmented reality photo booth marks 3 years

September 19, 2019

Augmented reality provider INDE is celebrating the third anniversary of the international launch of its kiosk-sized interactive photo booth, "HeroMirror." Powered by the company's BroadcastAR software, the HeroMirror can "resurrect" any existing or imaginary character, according to a press release.

In 2018 INDE partnered with Disney to create an AR experience that allowed fans to interact and pose for photos with some of their best-known characters at GHC '18. In 2019 Warner Bros celebrated the release of "Pokemon: Detective Pikachu" with a unique AR experience that has been deployed in 10 AMC theaters across the U.S. Madame Tussauds Washington also launched a permanent augmented reality experience earlier this year that tests visitor knowledge on history with a gesture control-powered gamification element.

At the final stage of every HeroMirror experience, users can make the magic moment last by choosing their favorite snapshot taken by the system, and instantly printing or sharing it via email with just a few clicks. This functionality has been very popular among its international client base, as it provides a valuable media platform and branding opportunity.

"HeroMirror has been imitated — but never duplicated," Alex Poulson, CEO, said in the release. "It's easy to see why our kiosk-sized AR experience has inspired our competitors. It's simple, integrated and provides a fun new way for audiences to obtain a personal experience with the characters that the system displays. The success stories from the last three years prove that immersive technologies can drive tangible benefits to its key stakeholders, increasing engagement and generating ROI."

Image courtesy of INDE.