News

AMC Theater crafts new touchscreen kiosks

AMC Theaters has deployed a new line of "Pyramid’s polytouch all-in-one kiosks" to improve customer engagement and add a variety of new features. These features include mag stripe readers, QR code scanners and a multitouch screen.

March 24, 2015

AMC Theaters has deployed a new line of "Pyramid's polytouch all-in-one kiosks" to improve customer engagement and add a variety of new features. These features include mag stripe readers, QR code scanners and a multitouch screen.

According to an article by Fionna Briggs of Retail Times, AMC Theaters was looking for a kiosk system that could withstand extensive usage while supplying innovative technologies that would improve the customer experience. Winters, vice president of theater systems at AMC Theaters, believes that the Pyramid kiosk system has been successful all around.

AMC Theaters has found that the "polytouch" component was immensely successful. Since it allows customers to use both of their hands, it improves the customer's overall experience.

AMC Theaters has found that these kiosks have increased user interactions and ticket sales. They expect these kiosks to continue to increase sales.