The top 5 POS features for self-service in stadiums and arenas
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|Jeff Brown is a product specialist at Appetize for the sports and entertainment vertical, having worked with professional sports teams.|
By Jeff Brown
Whether it's an NFL arena or MLB ballpark, the sports may be different, but the concessions and fan enthusiasm is one in the same. Stadiums require different considerations when it comes to their payment processes because of the large crowds and peak hours like intermission or half-time. An efficient and robust point-of-sale system can shorten up those lines and create a smoother, more enjoyable experience for the fans. Following are our top point-of-sale features for stadiums, arenas and ballparks.
Customer oriented products
The team, your venue, and the concessionaires would be nothing without the excited fans filling the stadium and getting merchandise and food/beverages sold. The customers are the most important component of a successful venue, so it's imperative that the POS products throughout the entity enhance the experience.
Products like self-service kiosks put ordering in your guests' hands, leading to efficiency and larger purchases. Incorporating customer facing displays to your venue eases the minds of customers with quick and easy payments.
Easy-to-use software is the next element to perfecting your payments process at your venue. Finding products with iOS or Android familiarity for your staff and customers goes a long way when cutting down wait times and providing seamless transactions. By providing an intuitive system, you also cut back staff training time and costs.
The software is oftentimes built on familiar products like iPhones, iPads and Androids, so staff can pick up on the processes quickly and easily. This also leaves little room for staff errors when inputting payments.
The next important feature in a POS system for stadiums is ruggedized, trustworthy hardware. Your staff don't have time to deal with flaky hardware during the commotion of game time, which is why it's important to make the investment in products that are built to last.
Back of house support
From inventory management to real-time analytics, what happens in the back of house is just as important as what the customers see. The POS system should be able to keep track of reports adequately and provide analytics in real-time, so items never go out of stock and venue operators can keep tabs on the hot sellers and the products that don't do as well.
Vendor client support
Last but certainly not least, the client support capabilities that the vendor provides to the stadium is crucial for problem solving and error fixes. You may be purchasing the best product and most compatible system for your venue, but there will always be a chance for mistakes or glitches. The POS system for stadiums should be equipped with personalized client success managers or support specialists that are readily available to support the venue.
Companies: Appetize Technologies Inc.