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THE DIGITAL SIGNAGE SHOW: Ecast, LG show interactive digital signage

In one notable deployment, the 40-inch screens with IP connectivity enhance the experience of Chicago White Sox fans at U.S. Cellular Field, providing sports videos and concession stand support.  

May 7, 2009

LAS VEGAS — If you're a Chicago White Sox fan and have made the pilgrimage to U.S. Cellular Field, you may be already familiar with Ecast digital signage.

Ecast, a provider of end-to-end, place-based interactive solutions, put more than 50 large-format full HD displays at the stadium for use in video walls and concession areas, as well as 10 of the Ecast IQ 40-inch vertically oriented, interactive media touchscreens.

Ecast showed the IQ at KioskCom Self Service Expo and The Digital Signage Show, a two-day event that concluded yesterday.

With IP connectivity by LG Electronics, the IQ is designed specifically for retail and hospitality deployers. Jon Howe, director of manufacturing for Ecast, demonstrated one retail application that enables video gamers to browse new titles as well as receive game recommendations based on preferences. For hospitality, he showed a virtual concierge that helps hotel guests find local restaurants and entertainment.

The Internet-enabled screens are designed to be installed and serviced easily by one person. Howe spent about 90 seconds on a pair of thumb screws before having the screen all but removed from its mount.

Other potential retail applications include: • Peer and online reviews • Employee photos • Training

Hoteliers can offer flight status updates, surveys, rewards program information and more.