Article

Rapid Displays launches gender, age- tracking kiosk (video)

VP explains how the software can help retailers target shoppers.

March 18, 2012

Rapid Displays has debuted its new intelligent shopper recognition software platform that identifies gender and age groups. The software can be integrated into a kiosk to allow retailers to identify who is viewing their ads and then tailor the message accordingly.

The technology also tracks analytics, including who saw the media and how long they dwelled in front of the display, said Alan Foshay, vice president of business development for Rapid Displays.

"It will allow brands and retailers to actively evaluate in real time who's actually watching, what they're watching, how long they stay there, and if that's proving to not be the target they anticipated they can instantly change that content."

Watch below for a demo.

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