Article

McDonald's brings virtual reality to light

McDonald's just completed a makeover of a Singapore location and it is using virtual reality kiosks to show off all its improvements.

July 25, 2016 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

 McDonald's has been experimenting with self-ordering kiosks, interactive tables and other smart technologies. Now, one McDonald's location in Singapore is adding virtual reality to the menu, with kiosks.

At the McDonald's Marine Cove location in Singapore, the company deployed virtual reality kiosks to give users a virtual tour video of the facility. In the video, which was also posted on Youtube , customers can get a 360-degree view of all the location has to offer, from shadow walls to self-ordering kiosks. With the self-ordering kiosks, users can customize and confirm their orders. With the shadow walls, customers can move the shadows of iconic McDonald's advertising figures by using their own bodies and Microsoft Kinect, according to a report by psfk.

The video showcases the dessert bar, charging stations for mobile devices, the salad bar, food pick-up location and other features. On the virtual tour, customers also see smiling employees at every location to create a sense of warmth and friendliness.

At the end of the tour, the kiosk challenges users to "fall in love all over." Overall, this virtual reality kiosk is designed to improve the customer experience by crafting a friendly atmosphere with smart technology. You can take the virtual tour by watching the video below. 

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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