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Kiosk top 5: August edition

Summer vacation is over and students across the U.S. are heading back to class. For Kiosk Marketplace, summer school was in session for a variety of hot topics, including restaurant and loyalty kiosks.

September 19, 2016 by Bradley Cooper — Editor, ATM Marketplace & Food Truck Operator

Summer vacation is over, and students across the U.S. are heading back to class. For Kiosk Marketplace, summer school was in session for a variety of hot topics, including restaurant and loyalty kiosks.

Restaurant kiosks are on the upswing and the big players in the business, such as McDonald's and Wendy's, are snatching pieces of the pie. In August, the top stories covered topics including McDonald's new virtual reality kiosk and how restaurant kiosks attract different demographics.

Let's take a look at the top 5 stories of Kiosk Marketplace for August. The stories are posted in reverse order, and all were posted in 2016.

5. Putting self-order kiosks on the menu

With all the hype surrounding QSR kiosks, it's easy to get reeled in by misinformation, particularly regarding the purpose of kiosks. Some believe that kiosks will replace employees. Is this true, or do kiosks serve a different role?

4.Loyalty kiosks reel in customers

The modern loyalty program was born in 1981, when American Airlines introduced the first frequent flyer program. Loyalty programs are now more common than ever, and kiosks can serve as a key tool to deliver those programs by reeling in customers.

3. Kiosks bring home the bacon: Top 5 stories July 2016

This July, McDonald's turned up the heat with virtual kiosks and robot powered kiosks turned it back down with frozen yogurt. Readers must have been hungry last month, as stories on QSR kiosks dominated the top positions.

2. Restaurant kiosks serve up multiple demographics

QSR kiosks are designed to improve customer experience through self-service. Kiosks can leverage this advantage to appeal to multiple demographics.

1. McDonald's brings virtual reality to light

One McDonald's location in Singapore is using a kiosk to bring its location to life through a virtual reality tour. The tour shows off everything the location has to offer, from its self-ordering kiosks to its various products.

About Bradley Cooper

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Bradley Cooper is the editor of ATM Marketplace and Food Truck Operator. He was previously the editor of Digital Signage Today. His background is in information technology, advertising, and writing.

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