Article

Gas Station TV in the 'Top 10' at NACS Show 2006

A new digital signage network got high marks at the recent c-store summit.

October 16, 2006 by James Bickers — Editor, Networld Alliance

Attendees at the 2006 NACS Show in Las Vegas used hand-held scanners to indicate which new and upcoming products most excited them. Over the course of four days, attendees scanned more than 17,000 items.

The list of the top 10 most-scanned items has been released by the National Association of Convenience Stores, and nine of the 10 are store fixtures, or food and drink. But No. 6 on the list is the emerging digital-signage network, Gas Station TV.

Launched in June, Gas Station TV uses 20-inch daylight-viewable monitors at the gas pump to deliver news, sports, weather and traffic information to customers filling up their vehicles. GS-TV has formed partnerships with ABC National Television Sales, which will provide exclusive national sales representation for the network featuring select ABC content; Murphy Oil USA Inc., a leader in the growing U.S. market for gasoline sales at non-traditional locations, with 900 stations located in Wal-Mart parking lots; Gilbarco Veeder-Root, the world's largest manufacturer of gas retailer equipment and technology; and Delphi Display Systems, provider of outdoor digital video display systems.

The products NACS attendees were most interested in:

1. Norwegian Jakes Lunch Boxes (Norwegian Jakes)
2. Ready to Go Snacks (Ready Pac)
3. ItzaGasCan (Delta Marketing Inc.)
4. Produce Foam Basket (JSI Store Fixtures Inc.)
5. Wrigley's Altoids Dark Chocolate Dipped Mints (Wm. Wrigley Jr. Co.)
6. Gas Station TV (Gas Station TV dba GS-TV)
7. E6-MU Espresso/Cappuccino Machine (Schaerer USA Corp.)
8. Chiquita To Go (Chiquita Fresh North America LLP)
9. Sour Wave Juice Drink (joint venture between American Beverage Corp. and Innovative Candy Concepts)
10. Tea/Non-carbonated Drink Dispenser (Leramo Coffee Corp.)

Read more about NACS Show 2006 in our exclusive wrap-up.

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