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CETW: Seiko's platform to provide ISV integration (video)

Kiosk Marketplace editor Cherryh Butler interviewed Seiko's associate director of marketing about the platform at CETW.

May 2, 2011

Seiko Instruments Inc. (SII) has released a new program to ensure seamless integration with ISVs offering point-of-sale, mobile and kiosk applications, said Adam Ortileb, Seiko Instruments' associate director of marketing.

Ortileb was at Customer Engagement Technology World in San Francisco last week to introduce the company's Ascend ISV Partner Program. The program is designed to keep SII's development efforts in close alignment with those of industry-leading software vendors, while facilitating new business opportunities for Seiko Instruments and its partners, he said.

"We are enthusiastic to be part of Seiko Instruments' ISV Partner Program," said Michel Cote, president of Posera Software, in a press release. "Our products provide the flexibility, simplicity, and increased efficiency needed to deliver measurable bottom-line results. We also partner with select hardware manufacturers that offer the value and reliability our customers demand, and the Seiko Instruments printer worked seamlessly with Matre'D software."

Through this alliance, VARs and integrators can offer their customers total solutions that make an immediate impact based on greater efficiencies, lower costs, and new revenue streams, according to the release. With that vision and mission in mind, ISVs partnering with Seiko Instruments will experience a full complement of features, functions and support, including:

• Direct access to factory-trained technical support personnel.
• Free evaluation units.
• Drivers, SDKs, and utility tools.
• Technical documentation.
• Test reports.
• Sample code.
• Marketing and sales support.

Watch video of Ortileb talking about the technology at CETW below.