Article

Blazing Onion blazing self-service trail

Restaurant owner discusses his recent kiosk deployment.

November 27, 2011

David Jones, CEO of Blazing Onion Burger Company, recently installed kiosks to help bust lines and improve guest satisfaction.

Jones, who owns four restaurants in or near Seattle, said guests can order and also pay at the kiosks, which then send text messages to notify customers when their orders are ready for pick-up.

Jones expects a good ROI on his $25,000 investment for two kiosks; the machines' upselling capabilities are already showing positive results. For example, the average counter or table order at the restaurant is $13, while the average order placed at the kiosk is $15, Jones said.

Watch below as Jones describes how self-service is improving his customer service.

Read more about self-service in the restaurant world.