Article

Late-night revelers score free rides with Uber Safe kiosk

Uber, the app-based car service, recently rolled out an innovative kiosk solution to fight drunk driving — and possibly to serve as an antidote to recent unflattering press and underscore its commitment to safety.

April 22, 2015 by Christopher Hall — w, t

Uber, the app-based car service, recently rolled out an innovative kiosk solution to fight drunk driving — and possibly to serve as an antidote to recent unflattering press and underscore its commitment to safety.

The company deployed an Uber Safe breathalyzer kiosk in Toronto that let late-night revelers check their blood alcohol content and score free Uber rides if they were over the legal limit.

According to the Uber website:

Safety has always been our number one priority at Uber, so on one of the busiest nights of the year for alcohol consumption, we teamed up with [independent creative agency] Rethink to help Canadians get home safe. Check out the video below and watch how those who stumbled upon the Uber Safe kiosk were able to request a free ride home.

And from the Rethink site:

Uber, the app that connects riders with drivers, has developed a curb-side breathalyzer to help keep streets safe. The custom-built kiosk helps guide users to hail a driver for a safe ride home, simply by blowing into it. The Uber Safe Breathalyzer is outfitted with disposable straws, a tablet and the Uber app, and a breathalyzer that analyzes the alcohol content in their breath after blowing continuously for 6 seconds.

Watch the video below to see the Uber Safe kiosk in action:

Image from Uber/YouTube.

About Christopher Hall

---

None

Connect with Christopher: