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Microsoft opens Retail Experience Center

Located at Microsoft Corp.'s headquarters in Redmond, Wash., the Microsoft Retail Experience Center is a private, 20,000-square-foot facility housing a fully functioning, interactive store environment, from point of service to receiving dock. The Retail Experience Center features in-store displays of Microsoft consumer products and showcases powerful ways to help cut costs, create efficiencies, streamline operations, and promote and sell goods - within the aisles, in the employee break room, at receiving and shipping, at checkout, across the Web, and even at home or on the go. Representing a blend of Microsoft's merchandising efforts as a consumer goods company and its solutions capabilities as a technology provider for the retail industry, it serves as a center of innovation for how Microsoft and the retail industry can address rising consumer expectations and competitive pressures during today's challenging economic conditions.

January 13, 2009