Video

Hallensteins Virtual Dressing Room

Quizative Inc. for Hallensteins/Saatchi+Saatchi: As part of the total online store design, an in-store digital mirror was created that allowed customers to try on Hallensteins' entire catalog of apparel and mix-and-match clothing with items stored in the customer's online personal wardrobe. The digital mirror used a hands-free motion recognition interface that simulated the motion of browsing items on racks of clothes.

May 3, 2009