STRATEGIC PARTNERS
September 30, 2010
Redbox announced it has launched a “Location Finder” text service designed to make renting and returning DVD and Blu-ray discs easier for consumers nationwide. Consumers can text “redbox” to 50101 from a mobile device, reply to an incoming message with a zip code and receive a list of redbox locations in the area. The new service is the latest mobile feature offered by redbox and complements the debut of the free iPhone app from redbox which launched in November 2009.
This new “Location Finder” text service is powered by Signal, a provider of Software-as-a-Service (SaaS) cross-channel marketing tools and interactive campaign consultative services. Since its founding in 2006, Signal has helped companies deliver marketing messages to mobile devices. To date, the Signal platform has processed more than 160,000 client campaigns.
The company’s flagship SaaS platform – Signal – is a mobile-optimized system that helps marketers develop, execute and analyze cross-channel campaigns (mobile, email and social media), all feeding a common customer database. Signal’s cross channel marketing platform is capable of procuring user zip codes based on user location and delivering real-time information in response.
