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ZoomKube kiosk now supports facial recognition

August 28, 2013

Interactive marketing display company Zoomkube has added facial recognition software and social media monitoring services to its ZK100 platform that originally launched in March. The company said the technology enables advertisers to serve personalized offers and content on an in-store kiosk, based on an individual's appearance and behavior.

The kiosk uses three small cameras built into the display system to take pictures of the consumer standing in front of the monitor. Through the kiosk's touchscreen, consumers can enter their email address and opt in to receive coupon offers. Software then analyzes the person's face, determining gender, age and appearance, and even what the individual looks at on the screen.

"Through our new proprietary campaign management software, we provide quantifiable results for marketers to understand their audience on a personal level," VP Christian Mouritzen said. "As a company, Zoomkube feels the ZK100 will help build long-term relationships between brands and consumers, anywhere, anytime."

According to an article on Media Post, corporate advisors for the company include Coca-Cola and Procter & Gamble, along with corporate partners Campbell's, ESPN, Ericsson, Lowes and Merck.

Read more about interactive touchscreens.