Wirecard AG and Metro Cash & Carry to cooperate on shared distribution

Munich-based Wirecard AG and Metro Cash & Carry Germany today announced the launch of a shared distribution campaign directed at tradesman customers of this leading German self-service wholesaler.

The exclusive offer comprises a credit card acceptance agreement at special terms and conditions as well as attractive purchase prices for point-of-sale (POS) terminal devices from various manufacturers. Corporate customers of Metro Cash & Carry in the fields of hotel/catering, independent fuel stations, as well as small traders or kiosk operators can choose between the latest stationary or mobile IP-ready card reading devices.

In addition to the services on offer, all POS customers with card acceptance facilities via the Wirecard Bank are given access to the account management system of Wirecard AG. This central, Web-based application enables merchants to have real-time insight into their terminal sales and provide support with administrative tasks.

"Our objective is to give our professional clients optimum support with their day-to-day operations," said Peter Richter, division head of finance and accounting at Metro Cash & Carry Germany. "The package bundled by Wirecard has certainly convinced us. After all, not only do our customers benefit from the favorable terms and prices, but also from the technological expertise of Wirecard AG."

"It was important to us to work out an attractive offer for the customers of Metro Cash & Carry," said Michael Brinkmann, vice president of corporate marketing at Wirecard AG. "We're all the more delighted to be able to offer state-of-the-art IT-ready devices within the scope of this cooperative venture. As specialists for electronic payments, we expect speedy technical convergence between processing payments at the POS and on the Web by means of the Internet Protocol."

The marketing campaign includes services to be provided by the Group subsidiaries Wirecard Retail Services GmbH and Wirecard Bank AG.