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WHITE PAPER: Kiosks & Mobile POS Technologies

When JC Penney wanted to enhance its wedding registry, the company brought in Avenue A/Razorfish, who focused on market research to make sure the end result was useful to its intended audience.

May 30, 2005

When JC Penney wanted to enhance its wedding registry, the company brought in Avenue A/Razorfish, who focused on market research to make sure the end result was useful to its intended audience.

Click here to read the full white paper, "Kiosks & Mobile POS Technologies: Emerging Channels in Integrated Marketing Strategy."

Editor's note: This white paper was provided by Avenue A/Razorfish. Statements made in the text reflect the views and/or opinions of its author(s) only.