October 17, 2016
Vision Media Management, a marketing company for entertainment studios, has acquired Cinema Scene Marketing to expand its digital capabilities. Vision can now offer digital menu boards, video walls, kiosks to theaters, retailers and others, according to a press release.
Vision and Cinema Scene believe their combined capabilities will help customers design, plan and run promotional campaigns with both physical and digital elements, such as posters, kiosks, video walls and branded concession items.
"We are stronger today with the gifted Cinema Scene team on-board," Michael Alvarez, CEO of Vision, said in the release. "With their in-theater and retail digital display network, along with a great physical concessions business, combining our talents and resources made perfect sense to serve our clients in an efficient, streamlined, and more comprehensive manner."