Customer Experience

Vietnamese brewer uses vending machine to promote its craft beer

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November 7, 2022

Belgo, a Vietnam-based beer brand, has developed vending machines to promote its beer, according to a brewsnews.com.au report. The company upgraded an existing machine in partnership with an engineer.

The promotion allows customers to exchange "mass market beer" for Belgo beer. Only mass market beers, not craft beers, are eligible for the exchange.

The promotion has been launched across Belgo's three venues in Ho Chi Minh City.