News
Versatile kiosks let retail customers check credit availability
January 29, 2009
MECHANICSBURG, Pa. — Versatile Systems Inc. has announced that Mohawk, a commercial and residential flooring retailer, has made it easier for consumers to see their credit availability through an in-store credit kiosk that processes information quickly, while giving customers privacy and security.
According to a news release, this credit information system has helped stores across the country increase the number of store credit applications as well as increase the size of the average sales ticket.
The credit kiosk, created by Versatile Systems, features a touchscreen and built-in computer that allows the consumer, without store assistance, to connect to the lender and apply for credit. An answer, either approved or not, is provided in seconds. The kiosk provides credit line information encouraging shoppers to look beyond their initial purchase intent.
The credit kiosks are available in a custom cabinet with graphics or as a tabletop mount.
"We know that store credit is one of the most valuable selling tools for our industry," said Mike Zoellner, vice president of marketing services for Mohawk. "Studies show the average ticket sale with a branded store credit card is $2,600, compared to $600 for a cash sale or $750 for a bank card. Also, the initial purchase on a new private label credit card is typically higher than a store's average ticket sale."
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