News

Verizon kiosks let users '`play' with features

November 23, 2003

MINNEAPOLIS -- Verizon Wireless is using the Twin Cities to experiment with a new kiosk display in four area malls that it hopes will put some fun into the company's sales pitch.

Verizon Wireless' kiosks at malls here recently installed several large touchscreen monitors that let passers-by play with the games, ring tones, text messaging and other features Verizon sells through its "Get It Now" brand of data services.

"We were looking at new ways to reach the youth market," said Alex Ross, director of stores for the company's Great Plains region, in a Pioneer Press article.

In addition to the touchscreens, the kiosks at two malls feature 44-inch plasma TVs that are designed to attract the MTV generation.

If the displays are judged a success at the end of their three-month trial, copies could pop up at some of Verizon's several hundred other booth locations and its 1,200 stores across the country next year, according to the article.