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UK supermarket selects Euronet's e-pay top-up services

December 9, 2003

LEAWOOD, Kan., and LONDON -- Euronet Worldwide's subsidiary, e-pay, has an electronic top-up services agreement with Sainsbury's supermarket stores, the UK's third-largest retailer.

E-pay now provides this service to all five major UK retailers, according to a news release. E-pay's electronic top-up services enable consumers to purchase additional prepaid minutes for their mobile phone accounts at participating retailers.

When the Sainsbury's rollout is completed, e-pay will add more than 10,500 points of sale across 750 locations, including 220 gas stations, to its retail network for top-up services.

Sainsbury's supermarket serves more than 11 million customers a week, according to the release.

"One of Sainsbury's goals is to offer customer convenience, and prepaid airtime is an important convenient service that e-pay will enable us to provide our customers," said Charlotte Alberry, Sainsbury's category manager, in the release. "The shift from scratch cards to electronic solutions enables us to avoid extra costs from keeping cards in stock and reduces the possibility of scratch-card theft."

E-pay's top-up service is supported by a state-of-the-art switching engine offering billing, customer service, trouble reporting, credit management, settlement and reconciliation. This system blends into retail locations via small terminals or by electronic point of sale for retailers with multiple locations and multiple checkout points, according to the release.

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