News

U.K. company intros wayfinding app with self-update feature

August 24, 2009

Manchester, England-based digital signage agency Pixel Inspiration has introduced the Way 2 Go touchscreeen wayfinding application for interactive signs and kiosks.

According to a news release from Pixel, the application is ideal for large buildings such as hospitals, airports, shopping centers or libraries, and provides users with a fully interactive 3D map that can be "tagged" to locate specific areas or facilities. On-screen directions can be printed or sent to a user's mobile phone via SMS/text messaging.

Pixel says the application also features a self-updating capability through which it automatically rebuilds itself when any changes to the layout or flow in the building are made. Nikk Smith, Pixel's technical director, says Way 2 Go's functionality represents the next generation of wayfinding technology:

Touchscreen wayfinding is the natural progression from what currently exists in the large majority of the U.K.'s hospitals, airports and shopping centers, as it provides a user-friendly and logical method of navigation. However, due to the length of time and associated costs of updating any element of the interactive maps, many organizations have been reluctant to invest. With Way 2 Go, we think we've developed a market-leading touchscreen wayfinding application with advanced functionality and the ability to change an environment in minutes. This is wayfinding 2.0.