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U-Vend signs multiyear licensing agreement with National Hockey League

The agreement includes usage of NHL team branded marks on U-Vend Inc.’s "Pucks Premium Ice Cream."

March 16, 2015

U-Vend, a consumer products and technology company that develops, distributes and markets self-serve electronic kiosks has announced a multiyear North American licensing agreement with the National Hockey League. The agreement includes usage of NHL team branded marks on U-Vend Inc.'s "Pucks Premium Ice Cream."

This summer, fans across Canada will be able to purchase puck-shaped ice cream bars featuring NHL-branded hockey stick-shaped sticks from retail freezer merchandisers, located in convenience stores and large national retail grocery stores. Beginning in the summer of 2016, the "Pucks Premium Ice Cream" product will expand to the United States, and will be available to fans from vending machines and self-serve kiosk freezers in both countries.

"Our new partnership with the National Hockey League — a global brand — is a significant event for U-Vend. We are very excited to not only be named the Official Ice Cream of the NHL, but to also be joining an elite group in the NHL family," said Raymond Meyers, CEO of U-Vend Inc. "This partnership affords tremendous opportunities for us to amplify our brand. We are looking forward to a long and successful relationship with the NHL."

Unique to U-Vend, these ice cream pucks will be available in specialty self-serve vending machines and "grab-and-go" kiosks, each with built-in digital product and advertising screens and featuring NHL branding. Both machines will carry the team-branded Pucks Premium ice cream exclusively.