News

TouchStand rebrands itself as TouchMedia

August 3, 2005

DENVER - Synergy Media Group announced in a news release that its TouchStand division has been renamed TouchMedia in advance of soon-to-be-released product line additions and expansion efforts. The decision to re-brand the division as TouchMedia is a strategic one that better communicates the breadth and depth of options offered by their multi-functional technology platform. The TouchStand name will still be used to denote TouchMedia's flagship multimedia kiosk, which leads their rapidly expanding product line in the digital media at retail sector.

"As the market for in-store digital technology has evolved and matured we decided that the name TouchStand would be better reserved for our free-standing multimedia kiosk product line," said John Common, vice president of sales and marketing at Synergy Media Group. "Since launching the division in January of 2004, we have developed and integrated a tremendous amount of value in our growing suite of hardware devices, while simultaneously developing the platform and infrastructure that feeds and supports those devices. By re-branding as TouchMedia, we are better positioned to communicate the many options and benefits offered by our technology solutions."

TouchMedia currently offers a platform for retailers to harness the power of digital media inside their stores. With a comprehensive suite of hardware, software and content applications that can be easily configured to meet the needs of any retail environment, all TouchMedia deployments support a broad and expanding set of features that deliver multiple streams of return on investment. Unlike single-purpose preview-only or CD-burning systems, consumers interact with a growing suite of multimedia devices inside retail locations via an engaging and intuitive user interface which allows them to browse, search, scan, preview, download and purchase hundreds of thousands of entertainment products.

TouchMedia technology is actively being used in more than 125 retail locations across the United States including Tower Records, Altitunes, Bull Moose Music, Independent Records and Video, Twist and Shout, Waterloo Records, Value Music, Zia Record Exchange and many others. TouchMedia currently offers the largest music and movie preview catalog available to brick-and-mortar retailers today, along with a long list of value-added features such as consumer usage reporting, e-mail/mailing list acquisition and management, multiple featured title screens, special digital promotions, retailer branding, interactive advertising and digital co-op marketing programs.