News

TOSHIBA TEC launches kiosks to help retailers build branding

February 20, 2012

TOSHIBA TEC has launched a series of Kiosk solutions to deliver the most accurate and up-to-date information to retail customers in an accessible manner, according to a company press release.

The delivery of timely personalized information is what makes customers decide if they will return to the shop (or not). And they want personalized information either through their smartphones or through self- service kiosk-based information and payment terminals.

The kiosks will be used by retailers to support the secure delivery of any content, to any device, in any location, from a single, open IP delivery platform.

To deliver this new customer demand, Toshiba TEC is set up:

• To enable to deliver a superior user experience.
• To deliver value-added services to better meet needs of consumers and business partners.
• To enable retailers to establish revenue-building content platforms

Toshiba is also set to help create 360-degree experiences so that users can navigate and move across platforms and feel and touch retail brands in a seamless manner, whether broadband, mobile or other, according to the release.

Toshiba TEC's strategic position is to help retailers build critical mass with their food and non-food brands in their respective priority markets -- and extending them across different platforms so as to broaden their offerings both in terms of depth and width.

Read more about kiosks in retail.