News

Themed Soft Zones to include kiosks

June 14, 2004

MEMPHIS, Tenn. - Limelight Media Group, Inc. will use kiosks in its Themed Soft Zones, located in high traffic mall locations, according to a company release.

Each Themed Soft Zones will feature attractive seating and surroundings that reflect the theme to capture the attention of the passing audience. The zone will have the ability to display video content in high definition, capture audience information and provide Wi-Fi capabilities.

The focal point of each area is a full multimedia island display with plasma screens airing content and ads. The island display will also include interactive kiosks that allow patrons to interact with the theme sponsor or advertisers.

"We are developing a unique concept that provides value for all parties involved as well as allows Limelight to expand its captive audience network. We plan to begin installations in August of this year," said David V. Lott, president of Limelight Media Group, Inc.